Tuesday, June 14, 2011

How to sip your way skinny this summer

The following article was written by Jennifer Hellickson of the San Jose Diet and Exercise Examiner, and published June 13, 2011. Thank you, Jennifer!! 

Frozen drinks are a festive staple at many summer gatherings, but looks can be deceiving: One seemingly-innocent cocktail can pack anywhere from 400-700 calories, which will wreak havoc on even the healthiest of diets.


According to David Zinczenko and Matt Goulding, authors of the Eat This, Not That! series of books, liquid calories can account for as much as 20 percent of our daily intake. So if you’re hoping to slim down this summer, think twice before casually tossing back cocktail after cocktail laden with sugar.

But fear not, my fellow fruity drink aficionados; thanks to enterprising mind Marcy Johnson, you can still manage to slim down while drinking up delicious margaritas and daiquiris this season. The Houston-based realtor has created Zilch drink mixers ($5 for 10), sugar-, carb- and calorie-free blends that help skirt the diet issue without cheating on taste.

“As a woman in my fifties, I wanted to follow a healthier lifestyle, but I love Mexican food and margaritas,” said Johnson. “But when I discovered that an 8 oz. Margarita has a whopping 550 calories, I knew I had to invent a sugar-free Margarita, or I would never be able to stick to any diet!”

What started as a personal quest for a great-tasting light margarita to pair with her favorite fare quickly morphed into a recipe for success that sprung straight out of her home kitchen. After testing existing mixers on the market, Johnson decided to concoct her own version that wouldn’t compromise on taste (or distract with a bothersome aftertaste). Through a process of trial and error, she eventually settled on a powdered mix that uses Aspartame, the same calorie-free sweetener found in popular diet drinks. But little did Johnson know she struck liquid gold.

“What I came up with was a recipe for an authentic tasting, delicious, sugar-free margarita,” said Johnson. “I began carrying my mix with me to parties and restaurants, and all of my friends and family were also drinking and loving this new sugar-free concoction.”

The directions couldn’t be easier, and Zilch even shares additional tips here on the website for perfecting your guilt-free versions of these crowd-pleasing drinks at home – or out on the town:

• At home, simply empty the contents of one margarita packet into glass. Add one jigger (1.5 oz) of your favorite tequila, stirring briskly until dissolved. Stir in 3/4 cup water and serve over ice.

• For frozen margaritas, empty the contents of three packets into a blender. Add 3/4 cup of tequila and 3/4 cup of water. Blend, gradually adding four cups of ice, until smooth.

• For a pitcher, empty the contents of five packets into a pitcher. Add one cup of tequila and stir well to dissolve. Stir in four cups water, and serve over ice.

• In a restaurant or bar, just order "tequila and water on the rocks," then add the contents of a single-serve packet. Continue stirring until completely dissolved, adding water to taste.

As for the verdict on taste, what started as a test turned into a full-blown cocktail hour at my house, so it’s pretty safe to say that Zilch mixers more than make up in flavor what they lack in sugar, calories and carbs. And the best part? Zip, zero, and – yep, I’ll say it – zilch guilt upon imbibing.

“When our family developed Zilch, we wanted to create a sugar free margarita that actually tasted like a real margarita,” said Johnson. “We think our customers want the same thing.”

To find a local retailer of Zilch click here. The lightened libation hasn’t made it to the San Jose area quite yet, so it’s also available for purchase on the company website here. For more information, visit ZilchMixers.com.

Friday, June 3, 2011

Zilch Makes Shape "Hot List"

The smart editors of Shape Magazine showed their great taste when they selected Zilch Sugar Free Margaritas as one of their “Hot List” of Cool Items to DO, BUY, and SEE for the month of May.  We were overwhelmed with the demand from their faithful readers. They agreed with writer A.J. Hanley that they needed to lighten up their libations by switching to Zilch for their next party or backyard BBQ.  “Now that’s something to drink to.”